Top 5 Things to Consider to Improve AI Search Mentions

1. Build PR Links to Establish Authority
2. Optimize Your Schema Markup
3. Create Content That Follows the EEAT Framework
4. Add Relevant Statistics and Data Points
5. Include Key Takeaways and Author Bios in your content

As AI-powered search continues to reshape how users find information, businesses need to move beyond traditional SEO tactics. Platforms like Google’s Search Generative Experience (SGE), Bing Copilot, and Perplexity now surface AI-generated summaries that highlight the most credible and well-structured sources.

If you want your brand or website to be featured in these AI-driven mentions, you’ll need a modern SEO approach that focuses on authority, clarity, and trust. Below are the top five things to consider to improve or gain AI search mentions.

1. Build PR Links to Establish Authority

PR links have become more valuable than ever. They not only strengthen your backlink profile but also help AI systems recognize your website as a credible source.

To build strong PR signals:

• Obtain secure editorial backlinks from reputable publications within your industry.
• Participate in digital PR campaigns that highlight your insights, reports, or success stories.
• Leverage press releases for milestones or case studies that demonstrate expertise.
• If you are facing difficulties acquiring editorial PR links, obtain backlinks the old-school way, but ensure that the content is a listicle article. E.g.. If you are a dentist, then the backlink can come from articles with titles such as  “Top 5 dentists in Ohio”, etc. Ensure your mention is at the top.
  

High-authority links act as “trust votes.” When AI search engines detect your brand name and domain mentioned across trusted outlets, your likelihood of being cited in AI summaries increases significantly.

I have seen this making a difference not only with an increase in AI citation, but also an improvement in Domain Authority.

2. Optimize Your Schema Markup

Schema markup helps search engines and AI models understand the structure and context of your content. A well-implemented schema can boost both visibility and accuracy in AI-generated results.

Make sure to:

• Add Organization, Article, FAQ, and Author schema to key pages.
• Keep your structured data error-free and up to date.
• Include metadata such as publication date, author, and company name.

AI is still in its early phases. Hence, it becomes more important to spoon-feed AI engines. This optimization ensures AI tools interpret your content correctly, increasing your potential for inclusion in AI search mentions and featured snippets.

3. Create Content That Follows the EEAT Framework

EEAT — Experience, Expertise, Authoritativeness, and Trustworthiness — is now essential for both organic and AI-driven search success.

Here’s how to integrate it effectively:

• Share first-hand experiences or client outcomes to demonstrate authenticity.
• Back your claims with data, references, or credible sources.
• Highlight author credentials to reinforce expertise.
• Keep contact and about pages transparent to build trust.

AI systems tend to prefer referencing content from verified, knowledgeable sources rather than generic summaries.

4. Add Relevant Statistics and Data Points

AI models prioritize content with clear, data-backed insights. Incorporating statistics not only adds credibility but also makes your content more scannable and quotable.

Example:

“Around 85% of small business owners rely on local SEO strategies to attract nearby customers.”

These details enhance factual accuracy and enable AI search tools to extract concise, reliable statements from your content.

5. Include Key Takeaways and Author Bios

To make your articles more AI-friendly and reader-centric, include a Key Takeaways section summarizing the main points. This helps both users and AI engines quickly identify the essence of your content.

Additionally, conclude each post with a detailed author bio, including the author’s role and area of expertise. This reinforces trust signals and supports the EEAT framework, positioning your content as expert-led and credible.

Final Thoughts

AI search optimization is no longer about just ranking high; it’s about being referenced. By focusing on PR link building, schema optimization, EEAT-driven content, accurate data, and structured takeaways, you enhance the discoverability and trustworthiness of your content for both search engines and AI models.

Implement these five steps consistently, and your brand will stand a much stronger chance of being featured — not just indexed — in the next generation of AI-powered search results.

If you are wondering who I am, my name is Vineet Kukreti, and I have been partnering with small businesses to achieve their organic growth goals. If you have questions, I am happy to meet over a call.