Website Redesign Checklist: Avoid Traffic Drops
A clean new design can quietly erase years of search visibility in a single launch. Here’s a common pattern: a business pushes a beautiful new site live on a Friday.…
A clean new design can quietly erase years of search visibility in a single launch. Here’s a common pattern: a business pushes a beautiful new site live on a Friday.…
A new website goes live on a Monday. By Friday, organic traffic has dropped. The site looks great. Nobody set up redirects from the old URLs. This is a costly…
A local roofing company was getting maybe three inquiries a month from its website while a competitor across town pulled ten times that. Same city, same services, roughly the same…
Picture a software company that discovers ChatGPT recommends a competitor by name to anyone asking for the “best tool for X.” Their own site ranks on page one of Google,…
You launched a solid website, published a handful of blog posts, and then the traffic line flattened. No growth. No inquiries. Just a dashboard that looks the same every Monday.…
A retailer spends eight months publishing weekly articles, hires a copywriter, and builds out service pages. Traffic stays flat. Then a quick check finds a single line in the robots.txt…
You launched a WordPress site, published a dozen posts, and waited. Six months later, the traffic graph is still flat, and the phone isn’t ringing. In most cases, the problem…
Most small business owners waste money on SEO software they never fully use. A founder will pay $99 a month for a platform with 40 features when they need exactly…
A locksmith in Denver spends $2,000 a month on Google Ads because his website generates zero calls on its own. When he finally checks, the problem is obvious. A stray…