AI Search Visibility Checker

Why AI search visibility matters now

A growing share of buying decisions starts with a question to ChatGPT, Perplexity or Google's AI Overviews instead of a classic search. When someone asks "who's a good SEO consultant for small businesses?" or "best accounting software for freelancers", the AI names a handful of companies — and everyone else is invisible. Which companies get named isn't luck: it depends on whether AI systems can crawl your site, understand your business as an entity, and trust your content enough to cite it.

Classic SEO and AI visibility overlap, but they're not the same. A site can rank on Google and still be effectively invisible to AI assistants because its robots.txt blocks their crawlers, its content only renders via JavaScript, or nothing on the site says clearly who is behind it.

What this checker looks at

• Crawler access — whether the ten most important AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended and others) are allowed, partially restricted or blocked by your robots.txt.
• Machine-readable signals — an llms.txt file, JSON-LD structured data, Organization or Person schema that tells AI who you are, and Article/FAQ schema that makes your content quotable.
• Content clarity — a clear title and description, one strong H1, semantic HTML landmarks and enough visible text for an AI system to actually work with.

How to improve your AI visibility

1. Unblock the crawlers that matter. If your robots.txt blocks AI search crawlers, you've opted out of being cited. Review it deliberately rather than inheriting whatever your CMS or a plugin decided.
2. Publish an llms.txt. It takes an hour and puts you ahead of the vast majority of the web.
3. Add entity schema. Organization or Person JSON-LD with your name, logo and social profiles is how AI systems confirm who you are.
4. Answer questions directly. FAQ-style content with direct, self-contained answers is disproportionately quoted in AI responses — mark it up with FAQPage schema.

Start with your on-page fundamentals too — the free SEO analyzer checks those in seconds. The SEO Prompt Library includes ready-made prompts for writing an llms.txt and auditing your entity clarity. Prefer it done for you? Let's talk.

Frequently asked questions

What is AI search visibility?

AI search visibility is whether AI assistants like ChatGPT, Claude, Perplexity and Google's AI Overviews can crawl your website, understand who you are, and cite you when answering questions your customers ask. It's sometimes called GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization).

Should I block AI crawlers from my website?

For most businesses, no. Blocking AI crawlers means AI assistants can't cite you, so when a potential customer asks for recommendations in your niche, your competitors get mentioned instead. Blocking can make sense for publishers protecting paywalled content, but for a business trying to be found, being invisible to AI search is a cost, not a protection.

What is llms.txt?

llms.txt is an emerging standard — a simple text file at yoursite.com/llms.txt that gives AI systems a clean, curated summary of who you are, what you offer and where your key pages live. Very few sites have one yet, which makes it an easy way to stand out. This tool checks whether yours exists.

What's a good AI visibility score?

75 or above means AI systems can crawl, understand and confidently cite your site. 50–74 usually means crawlers can get in but weak signals (no structured data, no entity schema, thin content) make you easy to skip. Below 50, AI assistants are answering your customers' questions using other sources.

How often should I re-check my AI visibility?

After any significant site change, and otherwise every couple of months. The AI search landscape is moving fast — new crawlers appear, standards like llms.txt evolve, and your competitors are catching up.