The SEO Prompt Library

How to get the most out of these prompts

Every prompt in this library follows the same recipe: give the AI a role, feed it your real context, and demand a specific output format. That's the difference between "write me a blog post about plumbing" (which produces the same article everyone else gets) and a prompt that turns your actual expertise into content only you could publish.

1. Replace every [PLACEHOLDER] with real detail. The more specific your input — your niche, your audience, your numbers — the less generic the output.
2. Iterate instead of accepting the first draft. Follow up with "make section 2 more specific" or "rewrite this for someone who's never heard of X". The second and third passes are where quality happens.
3. Verify before you publish. AI is a brilliant strategist and a confident liar. Check every fact, statistic and claim — several prompts here are deliberately written to make the AI ask you for real data rather than invent it.

What's in the library

Nine categories covering the full SEO workflow: keyword research (intent mapping, question mining, cannibalization fixes), content briefs (writer-ready briefs, SERP-based outlines, content refreshes), on-page optimization (title rewrites, content audits, FAQ generation), schema and technical SEO (JSON-LD generation, crawl triage, llms.txt), internal linking, local SEO, E-E-A-T, AI search optimization and analysis (Search Console mining, competitor gaps, client reporting).

Prompts are the start, not the strategy

A good prompt saves hours, but it can't tell you which keywords are worth chasing, which pages deserve the effort, or why your competitor outranks you with worse content. That's strategy, and it comes from data. Run your pages through the free SEO analyzer to find what to fix, check whether AI search engines can even see your site with the AI visibility checker — and if you want a plan built on real keyword data instead of guesswork, that's what I do.

Frequently asked questions

Which AI should I use these prompts with — ChatGPT or Claude?

Both work well. The prompts are written to be model-agnostic: they give the AI a role, precise context and a defined output format, which is what matters far more than the model you pick. Use whichever you already have access to.

Will AI-generated content rank on Google?

Google's own guidance is that it rewards helpful content regardless of how it's produced, and penalizes content created primarily to manipulate rankings. In practice: AI-assisted content ranks when a human adds real experience, verifies the facts and shapes it for a specific audience. That's exactly why these prompts force you to supply your own numbers, examples and point of view instead of letting the AI invent them.

Can I use these prompts for client work?

Yes — use them freely for your own projects or client work. They're the working versions of prompts I use in my own consulting.

Why do the prompts have [PLACEHOLDERS] instead of being ready to run?

Because generic input produces generic output. The placeholders force the two things that make AI output actually good: your specific business context and your real data. Filling them in takes a minute and is the difference between content that sounds like everyone else's and content that could only have come from you.